Privacy Policy

Last updated: 7 October 2026

Fuse 4 Performance respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, join our waitlist, contact us or interact with our content.

1. Who we are

Fuse 4 Performance is a pre-launch company developing an at-home hormone analysis device and supporting technology for female athletes.

• Data controller: Fuse 4 Performance Ltd
• Company number: 16054486
• Registered office: The Studio, Holywell Building, Loughborough, Leicestershire, United Kingdom, LE11 3UZ
• Email: hello@fuse4performance.com
• Website: fuse4performance.com

If you have any questions about this Privacy Policy or how we use your personal data, please contact us using the details above.

2. The personal data we collect

We may collect and process the following personal data:

• Identity data, such as your first name and last name, if you provide them
• Contact data, such as your email address
• Marketing data, such as whether you have consented to receive email updates from us
• Message data, such as information you provide when you contact us directly
• Technical data, such as your IP address, browser type and device information, where this is processed through the services that operate and secure our website or receive form submissions

We only collect personal data that is relevant to the purpose for which it is being used.

We do not currently collect health, hormone or other physiological data through this website. If we introduce a product, study or service that involves collecting this type of information, we will provide appropriate privacy information explaining what we collect, how it is used and the legal basis for processing it.

3. How we collect your data

We may collect your personal data when you:

• join our waitlist or subscribe to receive updates using a form on our website;
• contact us by email or through contact options on our website;
• browse our website; or
• interact with our linked social media channels.

4. How we use your personal data

We may use your personal data to:

• manage and administer our waitlist;
• send you updates about Fuse 4 Performance, including product development, early access, launch news, research and related communications where you have consented to receive them;
• respond to your messages and enquiries;
• improve our website, content and user experience;
• keep our website secure and functioning properly; and
• comply with legal or regulatory obligations.

We will only use your personal data where we have a valid lawful basis for doing so.

5. Our lawful bases for processing

Under UK data protection law, we may rely on the following lawful bases:

• Consent: where you have actively consented to receive marketing emails or where consent is otherwise required.
• Legitimate interests: where processing is necessary for us to respond to enquiries, administer and improve our website, protect our systems and operate our business, provided that our interests are not overridden by your rights and interests.
• Legal obligation: where we need to process personal data to comply with a legal or regulatory requirement.

Where we rely on consent, you can withdraw your consent at any time.

6. Marketing communications

If you actively consent to receive marketing emails from us, we may send you occasional communications about Fuse 4 Performance, including product development, early access, launch news, research and related updates.

You can withdraw your consent or unsubscribe at any time using the unsubscribe option provided in our emails or by contacting us at hello@fuse4performance.com.

We will not sell your personal data to third parties.

7. Sharing your personal data

We may share your personal data with trusted service providers who help us operate our website and communications, such as:

• Google, where we use Google services to process and store waitlist submissions;
• website hosting and infrastructure providers; and
• email delivery or mailing-list providers, where applicable.

We only share personal data where reasonably necessary for these purposes and expect our service providers to protect personal data and process it in accordance with applicable data protection law.

We may also disclose personal data where required by law or where necessary to protect our legal rights.

8. International transfers

Some of our service providers may store or process personal data outside the United Kingdom.

Where personal data is transferred internationally, we will take appropriate steps to ensure that it receives a level of protection consistent with UK data protection law and that any required safeguards are in place.

9. Data retention

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including where necessary to satisfy legal, accounting or reporting requirements.

For example:

• Waitlist data is retained for as long as reasonably necessary to manage the waitlist, communicate with subscribers and prepare for launch.
• Enquiries and correspondence are retained for as long as reasonably necessary to respond to the enquiry and maintain appropriate business records.

We periodically review the personal data we hold and will delete or anonymise information when it is no longer required, unless we are legally required to retain it.

10. Cookies and third-party content

This website does not currently use analytics or advertising cookies.

If this changes, we will update our cookie information and, where required by law, obtain your consent before using non-essential cookies or similar technologies.

Our website may load certain content or services from third-party providers. Where this occurs, those providers may receive technical information such as your IP address when your browser requests that content.

11. Your rights

Under UK data protection law, you may have the right to:

• access the personal data we hold about you;
• request correction of inaccurate personal data;
• request deletion of your personal data;
• object to certain processing;
• request restriction of processing;
• withdraw consent where we rely on consent;
• request transfer of your personal data, where applicable; and
• lodge a complaint with the Information Commissioner's Office (ICO).

If you would like to exercise any of these rights, please contact us at hello@fuse4performance.com.

You also have the right to complain directly to the Information Commissioner's Office if you believe your personal data has been handled unlawfully.

12. Data security

We take appropriate technical and organisational measures to protect your personal data and reduce the risk of unauthorised access, loss, misuse or disclosure.

However, no method of transmitting or storing data online is completely secure, and we cannot guarantee absolute security.

13. Third-party links

Our website may contain links to third-party websites and social media platforms, including LinkedIn and Instagram.

If you follow these links, those services may collect and use your personal data in accordance with their own privacy policies.

We are not responsible for the privacy practices of third-party websites or platforms.

14. Children's privacy

Our website is not directed at children under 16, and we do not knowingly collect personal data from children under 16.

If you believe that a child has provided us with personal data, please contact us and we will take appropriate steps to review and, where appropriate, delete the information.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, data processing activities or legal obligations.

Any updates will be posted on this page with a revised "Last updated" date.

16. How to contact us

If you have any questions about this Privacy Policy or how we use your personal data, please contact:

Fuse 4 Performance Ltd
hello@fuse4performance.com
fuse4performance.com

You can also contact the Information Commissioner's Office at ico.org.uk if you wish to make a complaint about how your personal data has been handled.